AI Insights · Timothy · July 2025
Top Free-to-Play Games Performance in New Zealand Q2 2025
Discover the performance trends of the top five free-to-play games on a unified platform in New Zealand during Q2 2025, featuring insights from Sensor Tower.
In the second quarter of 2025, New Zealand's gaming landscape saw significant activity among the top free-to-play games on the unified platform. Here's a closer look at how these games performed based on data from Sensor Tower.
Lightning Link Casino Slots, developed by Product Madness, experienced fluctuations in its revenue, with a notable decline from $105K at the start of April to $71K in late May. Downloads remained relatively stable, around 500 per week, while active users hovered between 7.2K and 6.6K by quarter's end.
Royal Match from Dream Games showed a consistent revenue stream, peaking at nearly $89K in early April and ending with $76K by June. Downloads saw a slight increase, particularly in the last week of June, reaching nearly 3K. Active users remained strong, with a peak of 94.8K at the end of the quarter.
MONOPOLY GO! by Scopely, Inc. had a varied revenue trend, starting at $60K and peaking at $86K mid-June. Weekly downloads increased steadily, peaking at 1.6K by the end of June, while active users showed a consistent range, ending the quarter at 37.9K.
Candy Crush Saga from King demonstrated steady revenue, with a peak of $65.6K in mid-April. Downloads picked up towards the end of June, reaching 1.7K. Active user numbers saw a noticeable decline from 16.5K to 14.1K over the quarter.
Finally, Roblox by Roblox Corporation showed a robust revenue increase, starting at $26K and climbing to $81.9K by quarter's end. Downloads showed a positive trend, peaking at 9K in the final week of June. Active users surged impressively, reaching 242K by the end of the quarter.
For more detailed insights and analysis, visit Sensor Tower.
